By Rob Basso on 5/12/2010 2:01 PM
Adam Zeitsif and Dr. Bill Germano run a successful fitness business located in Levitown and Commack, NY. I went to them a few months back and gave them some solid solutions to help get more visibility through the use of video and social media. Adam and Bill have done a great job making progress with their initiatives. What do you think they could do to further improve their exposure?
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By Rob Basso on 5/10/2010 2:10 PM
Irwin Kellner, chief economist for Marketwatch.com, said “Long Island is basically a small business economy. They tend to be creators of jobs.” No, really?! This has been said so many times my head hurts. Let’s stop focusing on the known, and get moving to help foster growth. Every small business owner knows how important they are… write the Governor and Senators and tell them your story and what support you REALLY need. Let’s also be aware that the government is not supposed to be our saviour… we need to work together and initiate self-help.
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By Rob Basso on 5/5/2010 5:13 PM
Guest Blog from Joe Tucciarone, Founder of the National Network of Accountants
I was pleased that I had the experience and the opportunity to be on Basso on Business. The follow-up and the whole process from beginning to end really gets you to think about your business and about the planning and marketing activities you’re doing. The effort allows you to rethink your business model particularly because the video was followed up by the Working Lunch With Rob Basso. There were many helpful comments made by different people at the luncheon. I liked this approach because when you’re in business, it’s difficult for a business owner to illicit such forthcoming responses from people. This information is helpful in making informed business decisions, and this process encourages you to do that. I would highly recommend the Basso on Business video and lunch process to everyone who is in business, because I do believe that anyone who attends will come out of it with some good ideas that will have a positive impact... |