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Rob is known as a savvy marketer and business advocate. He regularly authors articles in publications discussing business issues.

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Blog With Rob

Is your business going to the dogs?

By Rob Basso on 10/19/2011 10:16 AM

We all know our reaction to a cute dog. Our attention is immediately diverted, and more often than not we have to stop, pet the dog and most likely tell the dog how cute it is in our best baby talk voice. The Fairmont hotel is capitalizing on this instinct, and the hotel is going to the dogs. Literally.

They have rolled out canine ambassadors in over 60 of their high end hotels to soothe the guest with their presence. The dogs come equipped with a name tag and a sign out book for guests who would like to walk the dogs around the area...

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