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Rob is known as a savvy marketer and business advocate. He regularly authors articles in publications discussing business issues.

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Blog With Rob

Guest Post: What is Social Email?

By Rob Basso on 11/2/2011 2:07 PM

by Joi Brooks
in Social Media Marketing

Social email combines social media with email data to increase email relevance, improve targeting effectiveness, enhance overall engagement and drive online sales. If managed properly, social email exchanges information between your email marketing database and social media sites to help serve your subscribers just their cup of tea.

Don’t confuse your social media pages with your subscribers’ social media playground. The two concepts are subtly different.Social sharing links (links that represent your subscribers’ social circle: send to a friend, share this, and like) invite email subscribers to share their inbox content with their friends and colleagues. Header and footer sections of your emails should weave share links into regularly featured content, limited time discount offers, sneak peeks at anticipated new products, and exclusive gifts for the sharer to engage interest and clicks...

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