By Rob Basso on
2/8/2012 11:20 AM
With Valentine’s Day just around the corner, retailers are reaping the benefits of yet another holiday that spurs increased spending. “According to a National Retail Federation survey of nearly 9,000 consumers, shoppers will spend an average of $116.21 on traditional Valentine’s Day merchandise, such as greeting cards, flowers and candy, this year, up 11% from $103.00 in 2010”. What I found interesting was that “32% of consumers plan to do their Valentine’s Day shopping online.” So while an increase in spending bodes well for small business, such a large number of purchasers shopping online does not...
|
By Rob Basso on
1/31/2012 2:22 PM
On February 5th, millions of Americans will tune in to watch the Super Bowl. In fact, a new survey by the Retail Advertising and Marketing Association found that 173 million people will watch the game Sunday, the most in the survey’s eight-year history and up from an estimated 171 million last year...
|
By Rob Basso on
11/28/2011 4:06 PM
The turkey has been cooked, Thanksgiving dinner has been eaten and the Christmas shopping frenzy has officially begun. So, as the dust settles on Cyber Monday, how did this Black Friday weekend measure up?
Well, let’s start with the record breaking weekend sales. A National Retail Federation survey on Sunday found that a record 226 million shoppers visited stores and websites over "Black Friday" weekend, up from 212 million last year. The total spending for the weekend reached an approximate $52.4 billion versus $45 billion spent during the same amount of time last year. Where was everyone shopping? According to the National Retail Federation, nearly half of the shoppers surveyed visited department stores, with about 38% percent of shoppers also visiting discount retailers and a little over 30% visiting electronic stores...
|