By Rob Basso on
2/8/2012 11:20 AM
With Valentine’s Day just around the corner, retailers are reaping the benefits of yet another holiday that spurs increased spending. “According to a National Retail Federation survey of nearly 9,000 consumers, shoppers will spend an average of $116.21 on traditional Valentine’s Day merchandise, such as greeting cards, flowers and candy, this year, up 11% from $103.00 in 2010”. What I found interesting was that “32% of consumers plan to do their Valentine’s Day shopping online.” So while an increase in spending bodes well for small business, such a large number of purchasers shopping online does not...