By Rob Basso on
11/8/2010 12:29 PM
I was speaking at a Chamber of Commerce recently, and asked the business owners in attendance to raise their hands if they utilized social media at their organization. About half the hands in the room went up. When I asked who actively used both Facebook and Twitter, only a smattering of hands went up. I found it surprising that while half the business owners in attendance used social media to a certain extent, only one profile was actively maintained and updated.
I started to think about why this could be the case and thought about how our usage of social media evolved. At my organization, we find both tools very important in getting out our message. We have thousands of followers on Twitter who may not follow us on Facebook, or vice versa, and it’s important our message is heard by everyone...