For those of you using Google today, you may notice that the logo has been blacked out. When you hover over the logo, a message appears: “Tell Congress: Don’t censor the web!”  If you head over to Wikipedia.com the page comes up as usual, but enter a search term and you’ll get a message from Wiki, “Imagine a World Without Free Knowledge. For over a decade, we have spent millions of hours building the largest encyclopedia in human history. Right now, the U.S. Congress is considering legislation that could fatally damage the free and open Internet. For 24 hours, to raise awareness, we are blacking out Wikipedia.” You can click the link that Wikipedia offers to learn more about why the site has been blacked out... 

UBE is now working with a new client (TheCampusSocialite.com) helping them optimize their blogging website.  The site is fully functional and recently went through a major redesign.  Unfortunately, the blog writters did not work on optimizing their articles from the get go and they now find themselves with several thousand articles that need to be optimized for search engines.  Additionally, they are continuing to write articles and need to know proper strategy for those.

While this is a huge project, we are currently working on smaller parts of it.  Firstly, we are working on new articles that are optimized for specific topics that we hope will garner Search Engine traffic for the website.  The site already gets plenty of traffic through social media sources such as Facebook, Twitter, Digg, etc but lacks in the organic traffic.   A good example to show how we are working to expand the site’s SEO is our work today....

What is CTR and how does it affect your Cost Per Click (CPC)?

Your Click Thru Rate (CTR) is calculated as follows:

Number of Clicks Received / Number of Impressions (times your ad is shown)

The CTR is an important Metric (unit of measurement) for your account because Google views higher CTR’s as indicators that your ads are more relevant to the keywords that people are using to search. For example, a well targeted keyword that shows a similar, well targeted advertisement is more likely to be clicked by a user and therefore have a higher CTR than a general keyword with a non specific advertisement.  In turn, higher CTR’s (along with other factors) will mean lower CPC’s will have to be to show in the 1^st position on Google...