By Rob Basso on
1/14/2011 12:01 PM
Have you ever thought about creating a monthly newsletter for your business? Many professionals feel uncertain about putting together a newsletter for their organization. As long as you have a clear purpose and find a way to craft interesting content, you will be able to use the newsletter as a tool to communicate with your clients...
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By Rob Basso on
1/3/2011 12:09 PM
Email is the number one method of business communication; the amount of “snail mail” my office receives is rapidly dwindling with the exception of catalogs. However, the cost associated with company email can be staggering to a startup company. Hence, many small businesses rely on free email services such as AOL, Hotmail or Gmail; using these for business purposes can be a struggle and confusing....
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By Rob Basso on
12/6/2010 3:07 PM
I almost feel like singing “Kumbayah” after the Working Lunch with Rob Reunion held this past Friday. We were not sitting around a campfire recounting the triumphs of a day at summer camp, but rather rallying around our common business issues and challenges to help our local community and colleagues prosper. It felt like the over 200 entrepreneurs, business owners and professionals in attendance were truly connected to each other and their community through the sharing that took place. Each featured business owner made such great progress in moving their operations forward that it was truly inspirational to everyone present. Now how do we keep that warm and fuzzy feeling going when you are not in a room packed with motivated individuals?...
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