By Rob Basso on
10/10/2011 11:07 AM
Your mother always told you that the first impression is the most important. I hate to break it to you, but she was right. That’s why so many business owners spend time meticulously furnishing their lobbies, hiring landscapers to create beautifully manicured lawns, and scouring specialty stores for warm, welcoming focal points that adorn the beautifully appointed reception area. The only detail overlooked, most often, is the person sitting behind the desk...
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By Rob Basso on
9/14/2011 11:42 AM
Running my fledgling operation from a basement storage facility in 1996 gave me great discomfort, but nearly 15 years later, I can appreciate the progress we have made that much more. Like most budding entrepreneurs, I spent most of my time multi-tasking to the maximum while playing a sales guy and customer service rep simultaneously. This left little time to devote to building relationships and I struggled to make consistent contact with people that mattered to me...
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By Rob Basso on
12/27/2010 11:21 AM
Literally calling on prospects when it's cold outside builds character and could win you some pain and suffering points. There is a blizzard going on here in Long Island; wind blowing, chilling temperatures and almost two feet of snow in some places.
I don't recommend going out in a blizzard, but why not get some phone calls done and leave a smart message referencing why you're calling and the crazy weather conditions. You can get silly if you must. It can brighten someone's day and show your tough as nails work ethic....
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By Rob Basso on
12/14/2010 12:46 PM
I’m a big advocate of thinking outside the box. One of my mantra is to differentiate your brand in the marketplace or die. A bit harsh, I know, but it gets my point across. You have to find a way to distinguish your brand from your competitors or face being forever lumped in with the competition by your prospects. I’ve done my best in the past to come up with unique, slightly irreverent ways to brand one of my companies from my competitors; from offering one-point-of-contact customer service to cheeky postcard campaigns (one of which was so popular Newsday re-ran it in their newspaper) I have worked to make Advantage Payroll recognizable...
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