By Rob Basso on
12/14/2010 12:46 PM
I’m a big advocate of thinking outside the box. One of my mantra is to differentiate your brand in the marketplace or die. A bit harsh, I know, but it gets my point across. You have to find a way to distinguish your brand from your competitors or face being forever lumped in with the competition by your prospects. I’ve done my best in the past to come up with unique, slightly irreverent ways to brand one of my companies from my competitors; from offering one-point-of-contact customer service to cheeky postcard campaigns (one of which was so popular Newsday re-ran it in their newspaper) I have worked to make Advantage Payroll recognizable...