By Rob Basso on
6/29/2011 11:21 AM
John Jantsch from Duct Tape Marketing wrote a great blog about how you can turn your raving customers into marketers for your business – beyond giving glowing reviews to other potential customers or becoming referrals. In this blog post, Jantsch tells of a time when he asked a customer who was very excited to meet him in person for the first time to actually introduce him at an upcoming event. The customer was thrilled and Jantsch had an introducer who sang his praises for a great kickoff to an event with an audience of their peers. He also uses client success stories to create video testimonials and to holds peer to peer events during which favorite clients can network with each other. I have used these strategies in my own business to not only help connect my clients with each other but to help spread the good word...
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By Rob Basso on
5/5/2011 11:17 AM
For those of you who have attended a Working Lunch with Rob, you already know that I usually start the luncheon with the opposing questions; “How many of you have your goals and business plans actually written down?” The room is usually split 50/50 with half saying they have their business plans written down on a piece of paper and the other half usually saying exactly what Robert Bluver from LaMantia Gallery said in the clip below, “the plan is in my head.” Sketching out your master business plan helps validate where you want to take your business. Many use their written plan as a road map to help navigate their company to where they want it to go and what exactly they want to achieve. Putting together a business plan might seem overwhelming, but it will help your business grow as well as organize the future of your company...
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By Rob Basso on
4/6/2011 12:16 PM
At Basso On Business we want to expand our reach to give back and help each and every part of the business world, including the online sector.
We launched a real world forum with Working Lunch where business professionals can come together and share insights to challenges and problems they’re looking to overcome while garnering advice and feedback. As of today, we’ve launched our new LinkedIn group and have taken that same entrepreneurial mindset in bringing business owners and professionals together to help each other overcome challenges and problems and transcended our thinking into the social media realm...
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By Rob Basso on
1/25/2011 2:40 PM
How often do you receive advice about your business that you don’t take literally? Many of us discuss our business plans with consultants, business coaches, other local business owners, and family but it takes a special type of person to take the advice and essentially apply it to their business. At Basso on Business, we would like to highlight particular individuals who not only listened to the recommendations we presented them but took action! Our “Actions in Action” blog will quote our past featured business owners of 2010 and prove that when you act on advice and forge forward, positive change will flourish...
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By Rob Basso on
12/15/2010 2:32 PM
Looking for something to laugh about at work? Missed the Working Lunch With Rob REUNION event? Well then you have checked out the right blog folks! Below is the Basso On Business 2010 Bloopers Video which uncovered some of the years funniest behind the scenes Basso On Business moments. Everyone needs comic relief so take a look; I can assure you they are hilarious!
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