By Rob Basso on
6/27/2011 10:41 AM
For the most part, employers are not necessarily thrilled when they have just been given a two week notice from an employee, but interviewing an employee who has decided to leave your company has just given you an opportunity to not only learn about your company but make changes for the future. An exit interview is a chance for the employee to provide his/her feelings about their experience at your organization, but it can also be used as a recruiting tool; asking valued ex-employees what it would take for them to come back some day...
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By Rob Basso on
6/21/2011 12:34 PM
Communication is one of the hallmarks of great business, but often times it gets taken for granted and its value gets overlooked. It can be very easy to perceive your communication as effective, then find yourself surrounded by mounting problems with your employees and your clients. This blog post by Jamillah Warner points out that as small businesses, we are on both sides of the service coin- we provide services as well as pay for them. Warner recognizes that it can be too easy to fall into the role of frustrated or angry manager when a service you are paying for doesn’t turn out the way you wanted. On the other side of the coin, you can easily become a resentful consultant or service provider when a client keeps insisting that you aren’t fulfilling their needs, while you’re at your wits end...
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By Rob Basso on
1/14/2011 12:01 PM
Have you ever thought about creating a monthly newsletter for your business? Many professionals feel uncertain about putting together a newsletter for their organization. As long as you have a clear purpose and find a way to craft interesting content, you will be able to use the newsletter as a tool to communicate with your clients...
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By Rob Basso on
1/7/2011 1:41 PM
I’m sure all of you have heard about Ted Williams, the homeless man living in Ohio, who is this year’s first social media hero to go viral for 2011. Ted was known for panhandling with a homemade cardboard sign declaring his "God-given gift of a voice." After word got around about Ted, the Ohio Dispatch Newspaper decided to stop by one of Ted’s known areas to record him saying popular voice over catch phrases like “coming up next” and “you’re listening to”. In direct contrast to his disheveled and bedraggled appearance, Ted’s voice was deep, rich and yes, voice-over gold. Just days later, Ted is listed on over 4 pages of YouTube postings, hundreds of thousands have posted a video of him on their Facebook or Twitter accounts, and millions of people know who he is, making him a household name. He’s been a guest on the Today show and job offers are pouring in from around the country...
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By Rob Basso on
1/3/2011 12:09 PM
Email is the number one method of business communication; the amount of “snail mail” my office receives is rapidly dwindling with the exception of catalogs. However, the cost associated with company email can be staggering to a startup company. Hence, many small businesses rely on free email services such as AOL, Hotmail or Gmail; using these for business purposes can be a struggle and confusing....
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