By Rob Basso on
1/24/2011 1:19 PM
A few months ago Gap introduced their new logo. Their branding effort was met with tons of controversy, most of which was negative.” And most recently Starbucks revamped their logo to drop the words coffee and was met with a similar backlash when they introduced their new logo. The internet lit up with chatter on the heels of the campaigns. What does this all mean? People have the ability to get very invested in brands and voice their opinions whether good or bad.
With the rise of social media, blogs, review sites, there’s little room for businesses no matter what the size to ignore their audiences. One of the most important lessons we must understand in dealing with brand recognition and management is that there always must be a steady flow of two-way communication. What better way to find out what’s best for your business than hearing what your audience has to say? Like it or not, with today’s technology, everyone has a voice...