By Rob Basso on
6/27/2011 10:41 AM
For the most part, employers are not necessarily thrilled when they have just been given a two week notice from an employee, but interviewing an employee who has decided to leave your company has just given you an opportunity to not only learn about your company but make changes for the future. An exit interview is a chance for the employee to provide his/her feelings about their experience at your organization, but it can also be used as a recruiting tool; asking valued ex-employees what it would take for them to come back some day...
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By Rob Basso on
1/31/2011 12:55 PM
How often do you receive advice about your business that you don’t take literally? Many of us discuss our business plans with consultants, business coaches, other local business owners, and family but it takes a special type of person to take the advice and essentially apply it to their business. At Basso on Business, we would like to highlight particular individuals who not only listened to the recommendations we presented them but took action! Our “Actions in Action” blog will quote our past featured business owners of 2010 and prove that when you act on advice and forge forward, positive change will flourish...
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By Rob Basso on
1/26/2011 1:00 PM
As I watch the snow rapidly fall outside my window, I feel my appointments for the day grinding to a screeching halt as the roads slush up and traffic gets worse. Faced with some newly empty hours ahead, I’m going to utilize my time to dust off my to-do list and see if I can get the jump on a few tasks that I never seem to finish...
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By Rob Basso on
1/24/2011 1:19 PM
A few months ago Gap introduced their new logo. Their branding effort was met with tons of controversy, most of which was negative.” And most recently Starbucks revamped their logo to drop the words coffee and was met with a similar backlash when they introduced their new logo. The internet lit up with chatter on the heels of the campaigns. What does this all mean? People have the ability to get very invested in brands and voice their opinions whether good or bad.
With the rise of social media, blogs, review sites, there’s little room for businesses no matter what the size to ignore their audiences. One of the most important lessons we must understand in dealing with brand recognition and management is that there always must be a steady flow of two-way communication. What better way to find out what’s best for your business than hearing what your audience has to say? Like it or not, with today’s technology, everyone has a voice...
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