By Rob Basso on 8/1/2011 9:23 AM
The memory of the launch of my payroll company remains very clear in my mind. The business was finally open, but there was just one problem: there were no clients who actually needed payrolls prepared. The equipment in the office was fancy—a new printer and a great little computer network. I even had one staff member. Does my mom count?
Nevertheless, the business was operating and ready to take on the giant payroll processors of the world. Armed with unbridled enthusiasm, I began guiding a fledgling venture on a path to conquer an industry—or at least a little segment...