By Rob Basso on
12/20/2011 1:01 PM
Everyone knows the song, “The Twelve Days of Christmas”. After a string of recent interviews for an open position at my office that went terribly awry, I’ve decided to write my own little ditty, the “Twelve Days of Business”.
Stay tuned for updates each week as I lay out my strategies for better interviews and more effective hiring decisions for both employers and job seekers...
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By Rob Basso on
5/23/2011 12:37 PM
As an employer, have you ever thought about what makes your organization stand out? Why people would want to not only work for your organization but feel proud to say they do? Having motivated and trained employees is one of the most important aspects of a company. It is nearly impossible for business owners to do it alone when they have plans to expand the business. Compensation is one thing but ask yourself; what keeps your employees willing to put 110% into a day’s work. Sometimes it’s as small as letting your employees know the time and effort they put in doesn’t go unnoticed. Taking the time to train your employees correctly lets them know you are willing to invest the time in them because you foresee a strong future within the organization. Comment below to let us know ways that you help keep your employee passionate about their job!
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By Rob Basso on
2/21/2011 1:11 PM
Getting noticed is one thing, but having that attention turn into a sale is something entirely different. Catz Fitness has the right idea….garner the attention, but having a purpose for that attention. In their case it is getting people to come to their facility for a trial. They have been using traditional media and have advanced their social media campaigns to include video. Make sure your marketing, especially if you have limited resources, drive the type of activity to need to increase revenue. Eyeballs are nice; dollars are better.
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