By Rob Basso on
2/21/2011 1:11 PM
Getting noticed is one thing, but having that attention turn into a sale is something entirely different. Catz Fitness has the right idea….garner the attention, but having a purpose for that attention. In their case it is getting people to come to their facility for a trial. They have been using traditional media and have advanced their social media campaigns to include video. Make sure your marketing, especially if you have limited resources, drive the type of activity to need to increase revenue. Eyeballs are nice; dollars are better.