By Rob Basso on
9/28/2011 10:31 AM
By: Daniel Mazzei & Justin Friedberg
Why is it so difficult for young professionals to break into their industry? Could it be because of the “generation gap” between them and the already seasoned business professional? Perhaps it is because of the difference in modern business perspectives?
As a young professional who is a product of the digital generation, I have come to notice that seasoned business professionals tend to look down on the newly graduated as inexperienced with a sense of entitlement. However, while I am inexperienced in traditional ways of business, my open minded use of my education allows me to view the marketing world differently than the generation that came before. For instance, was Facebook not conceived by a few college kids in a dorm room?...
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By Rob Basso on
9/7/2011 10:13 AM
Working with the 20-something crowd is incredibly rewarding because you can have a tremendous impact on their outlook on career, life and desires. Shaped by a youth of instant gratification—compliments of today’s technology—many of the young adults entering today’s workforce have a different take on work and career than my generation. Quite frankly, it can be a challenge to bridge the gap to get the best from a set of society that is sometimes characterized as having a lack of ambition. Bridging that generational gap to find out what truly motivates the latest wave of college graduates is key to the growth of our struggling economy and future success as a nation....
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By Rob Basso on
3/31/2011 11:16 AM
I recently read an article on www.BusinessWeek.com about motivating the Millennial Generation and found it particularly insightful. At my own organization when we interview for open positions the wide chasm between Generation X and Generation Y is readily apparent. Generation Y has grown up with the world at their fingertips through the internet, email, Facebook, YouTube and other social media applications. Often the restrictions of an office environment is a shock when they realize that they cannot update their Facebook or Twitter all day. Also, from my own experience, they seek positions of experience yet are not as inclined as Generation X to put in the long hours and hard work to get to that lofty position they aspire to...
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