Don’t you just love those afternoons when you’re in and out of meetings, you’re backed up with email, you’re on and off the phone with so many people that you can’t even get their names straight anymore and just when you’re ready to pull your hair out the phone rings.  You pick it up.  The robotic voice on the other line asks you “Does your business need more money?”  I’ll bet it takes all you have not to throw your phone out the window!  Well I’ve got some great news for you!  The H.R. 3035: Mobile Informational Act of 2011 will allow you to enjoy these scintillating conversations on your cell phone!  Who’s excited?!  Yeah, I didn’t think so...

The Basso Business Building Program features a unique format where we work with business owners and professionals to provide them with a formula for success through focused planning, strategic goal setting, weekly consulting sessions and candid video updates of their progress.  We would like to introduce our latest episode, “Who Says You Can’t Teach An Old Dog New Tricks?”  When Anthony McCabe, owner of Genesis Creations Contracting, wanted to take his business to a new level we knew the Basso On Business team could help. Together, we will help Anthony assimilate new technology into his business, take a step back from managing the company’s daily construction jobs to focusing on really managing the company and help him fine tune his messaging to his clients and prospects...

I recently read an article on SmallBizTrends.com, 8 Steps to Take Your Brick and Mortar Business Online written by Tyler Garns, Director of Marketing for Infusionsoft.  I decided to rate one of my companies, Advantage Payroll Services, against the 8 steps they suggest to follow to ensure your company has a significant presence online. 

Here’s how Advantage stacks up:

1. Get Found- Check!   Tyler suggests list your business listed in Google places, industry directories, local directories and more.    If you Google Advantage Payroll Services Long Island, you’ll see us clearly listed on the map.  If you click the map, you’ll see our logo comes up in the information box.  We’re also listed on multiple local websites and we have a profile for our branch on LinkedIn...

When Facebook was introduced in 2004 it was available only to college students and shared only basic information.  Then the “Wall” was added to open communication between Facebook users.  In 2005, the “Photos” application was added.  Finally in 2006, Facebook was opened to the general public and the social media craze took off...

Overworked?  It may be time to recharge your batteries.

One of the biggest and most common mistakes that small business owners make is failing to delegate.   They carry the responsibility of the entire company on their shoulders, attempting to be involved in every decision at every level whether it’s customer service, marketing, sales, accounts payable while email piles up in their inbox… the list goes on.  It’s easy to get snagged up in the little stuff on a daily basis, leaving less time to concentrate on actually running the company.  Especially in these economic times, business owners are overcompensating, trying to do more with less resources.  The result of burning the candles at both ends?  Burning out.

In June, the New York Enterprise Report asked me to write a monthly blog using my 15 years of experience as an entrepreneur to provide their readers with useful tips and innovative advice to help their readers run their businesses more efficiently...

http://nyreport.com/articles/77040/3_reasons_why_a_business_plan_is_essential

Acquiring the skills to not only grab someone’s attention, but develop a relationship with that person is the key to successful marketing. Integrating social media opportunities into your current marketing plan can present itself as a challenge to many, but with the rise of technology, it is almost a requirement to know how to market your company using new media. Just be sure to remember those core “time-tested” techniques you learned before the days of social media. Applying old fashioned techniques to modern day social media, will give you an advantage in exactly how to dominate the world of marketing yourself and your business...