I ran into a friend of mine last week and he suggested I check out this company he created that allows business professionals to schmooze with other random professionals and broaden their network.  Now I don’t know about you but every time I find myself at networking events, I find that I know more than half the people attending.  The whole point of networking is to meet people you don’t already know.  Enter GoSchmooze...

On the fourth day of business, it’s time to ask if your job candidate has been naughty or nice this year.   Yes, it’s social media time. 

I stumbled upon a great article on msnbc.com the other day that talked about the steps to take after you lose your job. After the dust settles, there is a lot to be accomplished and this article laid it out in order. I may not agree with everything listed, but they certainly put everyone on the path of forward movement.

Step 1 according to the article was contacting a career coach. Yes, it’s true that most don’t charge for the initial meeting, but depending on your career or your coach, these costs can quickly mount. I suggest checking out your local SBA office or Department of Labor office to see if they have a career coach or career counselor on staff who can help you formulate a plan for your job hunt...

At Basso On Business we want to expand our reach to give back and help each and every part of the business world, including the online sector.

We launched a real world forum with Working Lunch where business professionals can come together and share insights to challenges and problems they’re looking to overcome while garnering advice and feedback.  As of today, we’ve launched our new LinkedIn group and have taken that same entrepreneurial mindset in bringing business owners and professionals together to help each other overcome challenges and problems and transcended our thinking into the social media realm...

As social media still continues to grow and play a major role in business each and every day  you have to ask yourself the question, “Am I using my social media tools in the most effective and efficient way?”

I know that lots of you think social media can take away from your usual business day and it’s definitely something you don’t want to get completely wrapped up in, but managing your social media and keeping it up to date is a necessity for better business. There are a number of different social media management platforms and I recently came across a great one. It’s called Hootsuite and it comes to us by way of our friends in Canada up north. Hootsuite is a website and online brand management service, which publishes to websites such as Facebook, Twitter, LinkedIn, Foursquare, and WordPress...

I was speaking at a Chamber of Commerce recently, and asked the business owners in attendance to raise their hands if they utilized social media at their organization. About half the hands in the room went up. When I asked who actively used both Facebook and Twitter, only a smattering of hands went up. I found it surprising that while half the business owners in attendance used social media to a certain extent, only one profile was actively maintained and updated.

I started to think about why this could be the case and thought about how our usage of social media evolved. At my organization, we find both tools very important in getting out our message. We have thousands of followers on Twitter who may not follow us on Facebook, or vice versa, and it’s important our message is heard by everyone...

Acquiring the skills to not only grab someone’s attention, but develop a relationship with that person is the key to successful marketing. Integrating social media opportunities into your current marketing plan can present itself as a challenge to many, but with the rise of technology, it is almost a requirement to know how to market your company using new media. Just be sure to remember those core “time-tested” techniques you learned before the days of social media. Applying old fashioned techniques to modern day social media, will give you an advantage in exactly how to dominate the world of marketing yourself and your business...