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Blog With Rob
By Rob Basso on 9/13/2012 9:51 AM
There is no doubt that the horrendous tragedy that took place on September 11, 2001 has changed America forever. With a decade between us and that tragic day, it prompted me to think about what changes I’ve seen emerge in business. What I realized is that some of the effects are surprisingly positive while others continue to hurt. What are some direct changes we’ve seen in business and the economy after 9/11? Here are just a few...
By Rob Basso on 8/21/2012 10:04 AM

Did you enjoy the Olympics as much as I did?  Watching the world’s finest athletes reminds me how much entrepreneurs and corporate athletes have in common. Disagree? By watching and mimicking some of today’s best athletes, entrepreneurs and small businesses can tap into the American entrepreneurial spirit and find their own success despite today’s turbulent economy and business market...

By Rob Basso on 6/7/2012 10:07 AM
There are a lot of “business climate rankings”, but there aren’t any that draw upon considerable data from small business owners themselves. That’s why the Thumbtack.com Small Business Survey was created, the only survey to draw data from an extensive, nationwide universe of job creators and entrepreneurs themselves in order to investigate the best places in the country to do business...
By Rob Basso on 5/23/2012 11:23 AM
If you’ve ever watched ABC’s reality series, Shark Tank, or perhaps have sought it yourself, you can see just how hard it could be to find backing for your new business. Whether it is the ruthlessness of the investors (also known as “Angels”), or just an imperfect idea, there is no denying that in this economy entrepreneurs face an uphill struggle in seeking funding for their innovations...
By Rob Basso on 9/14/2011 11:42 AM
Running my fledgling operation from a basement storage facility in 1996 gave me great discomfort, but nearly 15 years later, I can appreciate the progress we have made that much more. Like most budding entrepreneurs, I spent most of my time multi-tasking to the maximum while playing a sales guy and customer service rep simultaneously. This left little time to devote to building relationships and I struggled to make consistent contact with people that mattered to me...
By Rob Basso on 9/13/2011 11:49 AM

Many seasoned entrepreneurs – including me – have a passion for helping other entrepreneurs achieve their goals, and to mentor or support young professionals the way our mentors were there for us. However, it can be a lot of work to find an opportunity or a person worth sponsoring, especially when financing a young entrepreneur – and there are very few safeguards in place. But that was before the advent of a new website – Kickstarter.com...

By Rob Basso on 7/21/2011 9:15 AM

On July 18th, Newsday published a story about Kozy Shack, a Long Island based rice pudding company. Kozy Shack is celebrating its 44th year of operation and is still going strong. Business like this that were “born and raised” on Long Island can serve as a great inspiration to other businesses and entrepreneurs – after all, every great business starts with just an idea...

By Rob Basso on 5/2/2011 12:29 PM
Last night, history was made, and today will be a day forever remembered by Americans.   America has defeated one of the biggest enemies of the American dream, Osama Bin Laden.   As we have in the past, Americans have persevered in the relentless pursuit of our goal and we will continue to succeed.  While our lives have been changed by September 11th, we still can pursue the American dream and enjoy the freedoms that make this country great, which is exactly what Bin Laden wanted to take away from us.   While his death may not have a lasting effect on Al Qaeda, the symbolism of this victory sends an undeniable message to those who fight against America.  We will persevere.  We will not give up...
By Rob Basso on 4/6/2011 12:16 PM

At Basso On Business we want to expand our reach to give back and help each and every part of the business world, including the online sector.

We launched a real world forum with Working Lunch where business professionals can come together and share insights to challenges and problems they’re looking to overcome while garnering advice and feedback.  As of today, we’ve launched our new LinkedIn group and have taken that same entrepreneurial mindset in bringing business owners and professionals together to help each other overcome challenges and problems and transcended our thinking into the social media realm...

By Rob Basso on 4/5/2011 2:28 PM

Overworked?  It may be time to recharge your batteries.

One of the biggest and most common mistakes that small business owners make is failing to delegate.   They carry the responsibility of the entire company on their shoulders, attempting to be involved in every decision at every level whether it’s customer service, marketing, sales, accounts payable while email piles up in their inbox… the list goes on.  It’s easy to get snagged up in the little stuff on a daily basis, leaving less time to concentrate on actually running the company.  Especially in these economic times, business owners are overcompensating, trying to do more with less resources.  The result of burning the candles at both ends?  Burning out.

By Rob Basso on 3/30/2011 11:21 AM
After reading Jamie Herzlich’s  Newsday article on starting your own business, I decided to enter the discussion myself.  The Small Business Administration says that approximately 24% of small businesses fail in the first five years. I strongly agree with Jamie and when asked by potential entrepreneurs I make sure to stress the level of risk they are prepared to face, as well as the long hours needed not just to get the business going but for the business to grow...
By Rob Basso on 3/9/2011 12:40 PM

For a lot of small businesses, the first few months of the year can be slower.  The holiday spending is over, and people are starting to tighten their budgets to save for a summer vacation.   It’s the time of year to get creative and keep your business moving forward.   

When your staff has some downtime, have them hit the phones to call your current clients and make sure they are aware of all the ancillary products and services you offer.  Have everyone catch up on any projects that have been left untended due during the busy times, whether it’s scanning in old files or updating training manuals.  Try to schedule in any refresher courses during downtime as well.  Have your managers take a look at recent office supply orders and make sure they are ordering efficiently.  Offer a webinar on new laws that have passed or run additional training for your clients that may be interested in using or already are using a special product or service that you offer.  Dust off your business plan and make sure it’s updated to reflect your current position and business goals...

By Rob Basso on 2/14/2011 10:19 AM
Unemployment claims are down but job growth is still looking bleak for the Obama administration. So what do you do if you’re the President?  Launch a program that helps unemployed Americans create their own jobs. For those who have not yet heard, President Obama has launched a program called StartUP America to “celebrate, inspire, and accelerate high-growth entrepreneurship throughout the nation.” Sounds a lot like another program here on Long Island, eh hem...
By Rob Basso on 1/3/2011 12:09 PM

Email is the number one method of business communication; the amount of “snail mail” my office receives is rapidly dwindling with the exception of catalogs.  However, the cost associated with company email can be staggering to a startup company.  Hence, many small businesses rely on free email services such as AOL, Hotmail or Gmail; using these for business purposes can be a struggle and confusing....

By Rob Basso on 12/30/2010 12:09 PM

It's the time of year when everyone starts looking at 2011 and setting personal resolutions, such as losing weight, saving money or taking more vacations.  This year, I challenge you not just to make personal resolutions but resolutions for your business as well...

By Rob Basso on 12/13/2010 12:05 PM
I just read an interesting article regarding a study published by an Australian private health insurer, Medibank Private.   They found that an average of three days are lost per employee per year due to stress.   As a result most employees do their best to avoid being overly stressed, however “good stress” can actually help people perform tasks more proficiently and improve their capacity to make decisions.  The rush of hormones when an employee is under a deadline can help focus their decision making, prioritizing and analytical skills....
By Rob Basso on 11/17/2010 11:03 AM
I was fortunate to be featured on “Entrepreneur In The Making, Breaking the 9 to 5 Jail”.  I spoke to Devesh Dwivedi, a fellow entrepreneur also broke out of corporate “jail” and took him on a trip down memory lane with me, starting with my resume-wrapped deli sandwiches and ending with some insights and tips for aspiring entrepreneurs.  Check out the full article below and share your own advice with the Basso on Business community...
By Rob Basso on 11/15/2010 1:28 PM
More often than not, entrepreneurs and business owners are so busy running their companies that the last item on the to-do list is usually the most important - themselves!   Mundane tasks like eating healthy, making time to work out or even go on vacation become the least important item to take care of...
By Rob Basso on 11/3/2010 1:19 PM

When people think of the stereotypical entrepreneur they usually think of a male in his late 20’s with the determination to raise capital. Today, this stereotype has diminished. Instead, there is a rapid growth in entrepreneurship among young women. I found an article on Newsday.com that validated that the business world has changed and young women are finding inspiration to launch their own businesses.

By Rob Basso on 10/27/2010 2:26 PM

Exactly 234 years ago, a group of brave, brilliant and industrious individuals met in a steamy Philadelphia room and agreed to do something that had never been done before—start a revolution.  The risks were great; the price that was paid was high in terms of lives lost, lives destroyed and money, but in the end the reward was unmatched in human history.  The American Revolution gave us a country where freedom is sacred.

Today despite a challenging economy we have the freedom to express ourselves and pursue our business as well as our personal dreams.  For many the dream is being an entrepreneur or a small business owner or simply pursuing a career in a chosen profession or industry.  Having this choice is an integral part of our national character and a driver of the entrepreneurial spirit.  While entrepreneurs and small businesses are under attack from many directions, the American entrepreneurial spirit lives on...

By Rob Basso on 10/26/2010 12:21 PM
I had the opportunity to speak at a meeting held by The Kensington Company owned by Ken Stein yesterday.  They are business brokers and specialize in connecting people with the right franchise to fit their needs.  Who would have thought there was a franchise for everyone.  Hands on, hands off, service businesses, manufacturing…I there might even be a kite building franchise.  Well maybe not a kite building franchise, but you get my point...
By Rob Basso on 10/22/2010 11:34 AM
The Long Island press is dedicated to providing and entertaining 3 million people every week with the latest Long Island news. They do a great job by reaching out to the people of Long Island and supporting local businesses. After starting up two successful companies here on Long Island, I was recently informed that my hard work had been recognized by community members from all over...
By Rob Basso on 10/19/2010 2:34 PM
Paying it forward is a fairly universal concept. You do something good for someone and they in turn do something good for someone else; eventually that good energy will come back around to you. I was recently interviewed by Josephine Geraci, who has taken this concept to new heights with her radio show “Paying it Forward..."
By Rob Basso on 10/13/2010 10:46 AM
Developing a clear vision of what you want to achieve in your business and how to get there does not always come easy but is as vital to your businesses success as breathing is to our bodies. Setting goals at the beginning of each year and revising them periodically is crucial in helping run a successful business...
By Rob Basso on 10/11/2010 11:32 AM
It’s pretty rare to see a woman on a construction site. The real estate and construction industries are heavily populated by males, which at times can prevent women from developing significant business relationships.  According to the National Association of Women in Construction, women only make up about 10 percent of the overall construction industry work force.  After attending a women’s luncheon in May, Lisa Ricciardi, a partner at Armao, Costa and Ricciardi, and her colleague Sheri Best of Pier Head Associates, wanted to attend additional networking events where they could meet other leading women in the industries they service, but couldn’t find such events...
By Rob Basso on 10/6/2010 3:37 PM

In June, the New York Enterprise Report asked me to write a monthly blog using my 15 years of experience as an entrepreneur to provide their readers with useful tips and innovative advice to help their readers run their businesses more efficiently...

http://nyreport.com/articles/77040/3_reasons_why_a_business_plan_is_essential

By Rob Basso on 10/4/2010 3:10 PM

I typically begin my day by browsing some of the newest headlines to stay informed with the latest business news. I came across an article on Forbes.com that showcased 11 movies that entrepreneurs should watch because of the long lasting lessons for those who aspire to be wealthy. I thought I would share with you the movies they listed and ask what outside forces or business related experiences you have been through that have taught you valuable lessons of aspiring wealth that have impacted your business strategy....

By Rob Basso on 9/30/2010 12:49 PM

Recently I had the opportunity to go on Fox news and talk about the potential results of the new small business legislation that was just passed by both houses of Congress. This new legislation includes $30 billion in aid to community banks, a capital gains increase, deductible health care for those who are self employed as well as much more. Click the link below to hear my thoughts on how this legislation is really going to help small businesses.

http://www.bassoonbusiness.com/TheBassoNewsroom.aspx

By Rob Basso on 9/28/2010 2:02 PM

I recently wrote about a visit to the town I attended high school in. On that same trip I took a few pictures of the school, and a few places I worked when I was a teenager. One of those places was a print and copy shop called Kwik Kopy.  The owners at the time I worked there over 20 years ago were a married couple, Dan and Peggy.

For some unknown reason I choose to go inside Kwik Kopy and see who was running the place now.  To my surprise when I walked in, there was Dan. Maybe a few more grey hairs, but I certainly recognized him.  To my utter shock, he recognized me immediately. He must have had many people working for him over the years and I was only employed there for one year. How and why did he remember me?

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