By Rob Basso on
6/23/2011 12:16 PM
By Ronen Yaari, Open Moves
As email marketers we are trained to send out our campaigns, wade thru the resulting analytics and mine the data for potential leads for our sales team. They, in-turn, follow up the hot leads via email or phone to create a more intimate conversation that ultimately can generate a sale. All this takes time. And the market place doesn’t wait.
Sales managers want their team armed with the tools to close the sale in the field. They need real-time analytics. Horizon Foods illustrates this point perfectly with their latest email campaign...