By Rob Basso on
1/11/2012 2:17 PM
By John Jantsch
Small business owners are an odd lot. I can say this without judgment because I am one.
Cracking the small business code is something that routinely perplexes large organizations. I see it every day, and I’ve been asked numerous times to consult on that very puzzle.
The thing is, however, a lot of small businesses want to sell to other small businesses too. Many times I find that they miss the subtleties of attracting small business even though they need look no further than their own buying habits for keys to the sale...