Robert Basso is an entrepreneur with an eye for opportunities and the resourcefulness to turn them into successful ventures. During his career he has founded Advantage Payroll Services and is a founding investor in Empire National Bank.
Rob is the host of Basso on Business, a monthly program that features innovative entrepreneurs. Rob visits businesses and discusses with owners the challenges they face and the secrets of their success. Rob and a team of experts provide ideas and solutions to help these successful businesses become even stronger.
Rob is known as a savvy marketer and business advocate. He regularly authors articles in publications discussing business issues. Rob has been featured in nationally run articles in the Associated Press, Time Magazine, Entrepreneur and Entrepenuer.com. He is frequently interviewed by Newsday, The New York Times, Long Island Business News, Business LI and other publications. He is a frequent guest and contributor to the Fox Business Network and also has appeared on Live It Up TV, WLIE’s Business Talk This Morning, and WLUX’s Long Island Money and Business. Rob’s business tips and solutions have also been included in several small business books.