The Basso Newsroom
Stay up to date on Basso On Business press clippings, news releases, video spotlights, and radio appearances.
Money & Main Street
February 13, 2012
MSNBC Your Money
February, 12 2012
Best Bets for 2012
December 29, 2011
Thanking Small Business
November 23, 2011
Click here for more News 12 LI appearances
September Unemployment Report
October 8, 2011
Friday, January 13th
Tuesday, December 20th
Monday, December 5th
Why Growing Companies Stumble
August 17, 2010 by CHRISTOPHER STEINER & MAUREEN FARRELL
Of all the tools it takes to build growing companies, a big, fat ego nearly tops the list. "My idea is unique, and my work ethic unmatched," crows the puffed-up entrepreneur. "This business will be doing $100 million in sales in five years." When things inevitably run aground, another tool comes in handy: the capacity to look for wisdom in failure.
August 31, 2010 by DENISE THOMAS
The business world is full of talented individuals who continue to push the limits of their professions to new and exciting places. Occasionally, there are budding superstars among them. Those whose drive, insight and passion for what they do propels them to a place of leadership.
Click here to read more.
Small business: Growing your market share
December 12, 2011 by JAMIE HERZLICH
For many small business owners, grabbing more market share in this economy is a constant struggle. There's lots of competition for limited dollars, and business owners often resort to price cutting in an effort to draw customers away from competitors.
But in this type of economy it's not lower prices that will help build your bottom line but your ability to diversify, find new opportunities and capitalize on your competitor's weaknesses that will carry you through the lean times, say experts. Click here to read more.
Click here for more Newsday articles.
When Job Reviews Get Raves
September 1, 2010 by STEWART AIN
Business coach Andrea Feinberg recently sat in on the performance review of a saleswoman for an industrial equipment company. The employer had asked Feinberg to assess his employees and see how performance could be improved through the discovery of their strengths...Click here to read more.
Click here for more articles from LI Business News
Become a Gift-Giving Guru
December 17, 2009 by GEOFF WILLIAMS
Last December, Jennifer Finke, having thoroughly enjoyed working for a client, decided to send her a gift. Finke, 32, who owns JF communications, a public relations and corporate writing firm in Denver, had a goal similar to any entrepreneur. She wanted to let her client know that it had been wonderful to work with her--and, of course, subtly hint that the door was wide open to work on any future projects. Click here to read more.
Click here for more Entrepreneur articles.
December 23, 2002 by DODY TSIANTAR
Rob Basso has dreamed of piloting a plane ever since he was a kid. At a trade show last spring, he picked up an Air East Airways brochure advertising pilot lessons out of its hangar at Republic Airport in Farmingdale, just 15 minutes from his home. Since April, he's been taking flight lessons once or twice a week-early in the morning or in the late afternoon. He attends a 21/2-hour session on the ground and puts in about 10 hours a week at home studying manuals. "I figured flying a small plane would be a more cost-effective way to meet with clients than taking commercial flights," he says. "For a business owner, time is money."
Turning Hobbies Into Cash
December 6, 2010 by EILENE ZIMMERMAN
If you've got a hobby you love and need some extra cash, why not turn that pursuit into a moneymaking side business? You won't be alone -- more
than 600,000 microbusinesses are started each year. It's a great way to increase your income while doing something you enjoy. Here's how to get started.
Small Businesses' Secret Weapon: Fitness
June 15, 2011 by CINDY VANEGAS
At Advantage Payroll Services, 14 employees are locked in a heated battle. The battle doesn't involve increasing revenue margins, gaining clients or doubling the size of an account. These employees are engaged in the battle of the bulge through a "Biggest Loser"-type competition.
Miscellaneous Media Outlets
New York Post
Inept young applicants have hiring managers struggling to fill jobs
October 2011 by VIRGINIA BACKAITIS
He doesn’t think it’s too much to ask of a job seeker. A resume, a statement of salary expectations and a single written paragraph that answers a question like, “What do you believe a good customer service representative’s attitude should be?”
But out of the more than 100 respondents who answered the ad placed by Robert Basso’s firm for someone with a college degree and one to three years of general business experience, not a single one wrote the paragraph, and fewer than 10 included salary expectations.
“It’s shocking,” says Basso, the president of Advantage Payroll Services, based in Freeport, LI. “You’d expect that people who are looking for work in a highly competitive job market like this one would make more of an effort.” Click here to read more...
ShoeString Venture
The Napoleon Complex: A shoestring startup with a big attitude
October 2011
I’m Rob Basso, the founder and owner of the Long Island office of Advantage Payroll Services (www.LIAdvantage.com). When I started the LI branch of Advantage Payroll Services, I was just a kid with a passion for sales who made the right connections and found the right financial backer. I’m a Hofstra University graduate, and no, not the business school. I graduated with a teaching degree in history, and started on my job search with enthusiasm. Unfortunately when I graduated in 1993 jobs – especially teaching jobs – were not easy to find, much like in today’s economy.
Luckily, the busy deli I had been working at during my last two years of college was able to keep me on. Always innately a salesman and frustrated with my lack of prospects, I approached the owner of the deli with a proposition: if I promised it wouldn’t take me any longer than usual to wrap the sandwiches I served and I didn’t use my work time pitching myself, would he let me wrap my resume in the sandwiches to the customers?
Click here to read more.
CNNMoney
Regulation Nightmares: Frustrated With Washington
I own a building in a New York State empire zone.
An empire zone is an economically distressed region that offers tax incentives to businesses. The idea is to attract companies to these areas to create jobs and hire people. The good news is that I am eligible for New York state tax credits. The bad news is getting them is difficult and costing me tens of thousands of dollars each year.
There is endless documentation and computation.
Click here to read more.
Huntington Patch.com
Chamber Breakfast Draws Big Crowd
May 12th, 2011 by RICH JACQUES
The Huntington Township Chamber Of Commerce hosted its State Of The Chamber Annual Networking Breakfast Wednesday at Coindre Hall.
"Building Your Business: Effective Tools And Resources For Successful Business Networking & Relationships."About 100 people turned out for the event, including Republicanstate Sen. Carl Marcellino and Huntington Town Councilwoman Susan Berland.
Stepping in at the last minute, Chamber board member Michael Agnes gave the state of the chamber address in place of Huntington COC President Robert Bontempi, who was delayed returning from a trip to the midwest.
The meeting included a presentation, "Building Your Business: Effective Tools And Resources For Successful Business Networking & Relationships," by keynote speaker Robert Basso, president of Advantage Payroll Services and Basso On Business... Click here to read more.
Business News Daily
Groundhog Day: 25 Predictions for Spring's Small Business
February 1, 2011 by CYNTHIA BUNTING
It’s Groundhog Day, and while Punxsutawney Phil may have a lock on predicting the weather, we think our own readers are best suited to predict what the spring holds for small business. Click here to read more.
Bnet
To Hell with Resolutions! What's on Your "Stop Doing" List?
January 3, 2011 by DONNA FENN
I’m a big fan of management guru Jim Collins, who frequently tells audiences of CEOs that while “to do” lists are fine, the most important list any business owner can make is a “stop doing” list. “One key decision about what to stop doing might have as much impact as five new initiatives,” Collins wrote several years ago on his blog. Click here to read more.
FuelNet
FuelNet Offers 6 Secrets to Boost a Customer Retention Strategy
December 10, 2010 by KEN BEAULIEU
A business lives and dies by repeat customers or clients, especially in uncertain economic times like these. Studies show it can cost up to 10 times more to land a new customer than to keep an existing one. The problem is that most customer retention programs are ineffective. Click here to read more.
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